Tourist Organization of Belgrade

Turistička organizacija Beograda
Francuska 24
tel: 3625-062
fax: 3061-414

Acting Director: Miodrag Popović

TOB is a public service of the Assembly of the City of Belgrade established for the purpose of presenting, developing and promoting of tourist attractions of the Serbian capital city. As of 1995, TOB has become the legal successor of the Tourist Association of Belgrade founded in 1953.

TOB scope of activities:

  • analysis of local and foreign tourist market
  • preparation of plan and program of Belgrade tourism development
  • preparation and organization of activities to promote Belgrade attractions
  • preparation and elaboration of tourist promotional literature
  • organization of information centers network in Belgrade
  • organization promotional literature distribution network
  • coordination of all parties participating in the tourist opportunities of Belgrade
  • promotion of Belgrade at the local and international tourist fairs
  • cooperation with other towns in country and abroad
  • organization of conventions

Tourist services provided by TOB to the visitors of Belgrade:

  • booking of hotel accommodation
  • sightseeing of the town by bus, boat or on foot
  • special programs by tourist boat
  • guide service
  • organization of weekend programs

TOB prepares and issues printed and e-publications distributed free of charge in the Tourist Information Centers and other tourist points in Belgrade (hotels, airports, cultural institutions …).

Belgrade Sightseeing by Bus is organized every week at 10.00 a.m. in English and at 12.00 noon in Serbian. Visits to Vinča, the archeological site, are organized on Saturdays at 11.00 a.m. From April thru November there also is a Belgrade Sightseeing by Boat on the Danube and Sava Rivers – “Walk along Danube and Sava”.

TOB Souvenir program consists of a number of articles bearing the recognizable motif of sparrow – the promoter of Belgrade tourism. The Tourist Organization of Belgrade has signed the protocols of cooperation with business partners constituting the Belgrade Tourist Pool. The cooperation has been established with all subjects contributing in improving of the tourist offer of Belgrade: companies, organizations, hotel-mangers, caterers, tourist agencies …

Every January 1, TOB organizes, in cooperation with the Assembly of Stari Grad municipality and the Chamber of Commerce of Belgrade, the event going by the name of "the Street of Open Heart" in Svetogorska and Makedonska streets. A three-month event "Summer in Belgrade" takes place in Skadarlija, Knez Mihailova and Vuka Karadžića streets and on Kalemegdan. The objective of this event is to liven up the ambience and tourist attractive entities of Belgrade.